Search Engine News
Thursday, February 05, 2004
  Serious search engine technology developed by IBM

"Search is trying to find the best page on a topic. WebFountain wants to find the trend," said Dan Gruhl, chief architect of the project at IBM's Almaden Research Center in South San Jose, Calif. Harnessing the Internet's data to find meaning is a visionary ideal of Web search that has yet to be attained. As more companies manage their businesses on the Web, however, analysts predict they will be looking to extract value from its bits and bytes, and many software companies are now examining ways to bring that value to them.

IBM is hoping to cash in on the trend with the four-year-old WebFountain project, which is just now coming of age. It's an ambitious research platform that relies on the Web's structured and unstructured data, as well as on storage and computational capacity, and IBM's computing expertise. 
Wednesday, February 04, 2004
  Web services management gaining in popularity

There is much confusion on the issue of Web services management, because the term "management" has often been used in the past to mean many different things.

Two examples: business process management, the active coordination and execution of business processes; and systems management, the passive monitoring of performance and IT infrastructure). These are two very different meanings of the word "management"--and two very different markets.

Management in the context of Web services has gained a lot of visibility, as the big companies each try to claim ownership of the space.

Hewlett-Packard's OpenView division acquired Talking Blocks. Computer Associates acquired Adjoin. BEA Systems announced that its future WebLogic 9.0 release would focus on management. 
Monday, February 02, 2004
  Market for paid inclusion search to reach $6 billion

Innovation among companies hots up as ad pie swells. With experts projecting that the global market for paid Internet searches will reach more than US$6 billion (S$10 billion) by 2006, up from about US$2 billion last year, search engine companies are gearing up to duke it out for a chunk of the advertising pie.

Mr Sterling, program director at strategic research firm The Kelsey Group, senses a war brewing on the Internet. Recent news reports have described the efforts of IT giants Yahoo! and Microsoft to gain a foothold in the market.

Both are trying to come up with next-generation search technologies to elbow past the current leader, Google, which now processes 80 per cent of all Internet searches.

One of the best paid inclusion search engines today is Global Business Listing.

This news story provided by Rank for $ales
Saturday, January 31, 2004
  The latest on update Austin at Google

Some of the websites that haven’t been hit too hard in Google’s Florida update (November 2003) got hit real hard on or around January 23. Google’s latest update is called Austin, and they are beginning to ‘sound’ like elections!

Depending on the industry you happen to be in, you could have been hit less, or harder- it depends on a whole number of factors and not one situation is usually the same. One of our clients that, up to recently had their site optimized by another SEO firm was completely devastated to realize his site was gone from the face of the earth.

Things such as FFA’s (Free for All) link farms, invisible text (!) and stuffed meta tags that are 20 screens long, filled with useless spam will have your site penalized, or even banned faster than you can blink an eye. 
Friday, January 30, 2004
  Google's competition preparing for battle

Google's dominant position under threat as rivals develop competing technology.

Ask Jeeves, the internet search engine, has come up with the best answer of all. Constantly asked by sceptics whether it would ever make money, the PG Wodehouse inspired business based in Emeryville, California, produced the clearest result this week.

Steve Berkowitz, the chief executive, announced that 2003 income was $22m compared with a $5.4m loss in 2002. Sales at the company were $107.3m compared with $65m the year before and in the fourth quarter alone Ask Jeeves sales were up 58 per cent to $31.8m. "Quarter four was another great quarter capping off a great year," said Mr Berkowitz.

But if you thought the Ask Jeeves results were impressive you should adjust your search criteria and ask the question about profits of Yahoo!, the rival quoted search engine that announced results two weeks ago.

Source: Serge Thibodeau of Rank for $ales 
Thursday, January 29, 2004
  Google hesitating for an IPO for now

Google is reported to be having second thoughts about its $16bn flotation in the spring because of concerns that market conditions are not yet right.

If true, the delay or even postponement of the hotly anticipated initial public offering (IPO) will be a blow to the tech industry, which is pinning its hopes on the Google flotation signalling a turnaround in fortunes.

Internet search giant Google has never formally announced its plans to float but the rumoured springtime IPO has been the worst kept secret on Wall Street.

But, according to a report in The Times, Google chairman and CEO Eric Schmidt is prepared to wait until the right moment to go public. In a round of private meetings with business leaders in London, Schmidt said Google is in no rush to float because its cash position is so strong. 
Wednesday, January 28, 2004
  A second office in Europe to be opened by Google

The US-based Internet search specialist Google will soon open a research and development centre in Switzerland to tap into European knowhow, company vice-president Urs Hoelzle said.

The European centre will be Google's second base outside the United States. A similar research and development centre in India is due to open in March.

"Zurich must be seen as a European location and we will bring the best computer specialists in Europe to Zurich," Hoelzle said in an interview published Wednesday in the Swiss newspaper Neue Zurcher Zeitung. 
  The 10 Do's and Don'ts of SEO

Here's something that is fast to read and does the job! Rank for $ales is pleased to present "The 10 do's and don'ts of SEO". Five techniques you should always do to push your site at the top of the search engine results pages (SERP's) and keep it there, and five things which you should always avoid doing, to protect your site from a possible penalty or risk it from being banned altogether.

List of the 5 Do's
Do Number One:
Take all the time that it takes to do a careful research of all your keywords and key phrases for your site, on the products or services you are trying to sell. Proper keyword research can only be done using WordTracker, the industry standard when it comes to professional keyword research.

Trying to optimize a site without knowing your real keywords is like driving a car at night with no headlights! Some will tell you they use Overture's free suggestion tool. Although that tool can help you to a limited degree, you should always use WordTracker for the best results. 
Search Engine News is just that: A blog where people can keep posted on the fast-changing world of search engines.

12/01/2003 - 01/01/2004 / 01/01/2004 - 02/01/2004 / 02/01/2004 - 03/01/2004 /

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